Brand & Social Media Guidelines
The Robert H. Lurie Comprehensive Cancer Center of Northwestern University is to be used on first reference in all signage and print materials, including press releases, publications and letterhead.
On second and all subsequent references in the same document, please use Lurie Cancer Center. No other derivations of the formal name should be used.
The Robert H. Lurie Comprehensive Cancer Center
of Northwestern University Logo
The Logo is the Lurie Cancer Center's signature and primary identification tool. As such, it is critical that the usage be consistent, effective and appropriate.
Purple (PMS 267)
For help with:
- Electronic artwork files and templates, including Lurie Cancer Center Power Point Templates
- Questions about the Lurie Cancer Center Logo and /or name usage
Note: Prior approval is required for use of the Logo on flyers or announcements.