Find a Physician | How to Contribute | About Us | Clinical Trials
 

Brand & Social Media Guidelines

Social Media

The Lurie Cancer Center encourages our community members to engage, stay connected, and share information and updates about Lurie Cancer Center discoveries and initiatives.

The following guiding principles are provided to raise awareness of current best practices and help community members participate within social media channels in positive, meaningful ways that reflect well on them and the organization.

View Social Media Guidelines.

Name Usage

The Robert H. Lurie Comprehensive Cancer Center of Northwestern University is to be used on first reference in all signage and print materials, including press releases, publications and letterhead.

On second and all subsequent references in the same document, please use Lurie Cancer Center. No other derivations of the formal name should be used.

The Robert H. Lurie Comprehensive Cancer Center
of Northwestern University Logo

The Logo is the Lurie Cancer Center's signature and primary identification tool. As such, it is critical that the usage be consistent, effective and appropriate.

Corporate Colors

Purple (PMS 267)

Black

Branding Guidance

For help with:

  • Electronic artwork files and templates, including Lurie Cancer Center Power Point Templates
  • Questions about the Lurie Cancer Center Logo and /or name usage

Please contact:

Jennifer Bowker
Director, Communications
312.695.0502
j-bowker@northwestern.edu

Note: Prior approval is required for use of the Logo on flyers or announcements.